This collaboration between ‘Lady Biba’ and ‘Gazmadu Studios began when the creative directors of both brands, Bisola and Yagazie met initially in 2017 at the Future Awards.

Their paths crossed again at the TFD Business Masterclass in 2018 where they bonded after discussions concerning running a business in Nigeria and their shared interests in hiring majorly female staff.

The ‘Lady Boss’ Portraits ‘Own Your Story’ was launched for the first time in 2019 after conversations continued about how important it is for women to own their narrative.

The theme for the year 2020 was ‘Be Your Beautiful’. Through this campaign, we encouraged women to stand up, own their stories, and live out their dreams.

2021 came with the theme ‘Be your story’. This was a movement to raise women to walk their walk. This campaign kicked off with the official campaign shoot featuring Rolake Akinkugbe, Tosin Osinowo, Yeside Yejide Rosewe, and Ada Osakwe. In 2022, it was about ‘Winning together,’ as we showcased amazing female relationships across different age groups, work/business dynamics, and industries.

In 2023, The Lady Boss Portraits launched for the first time in Ghana, with the Beyond Borders Campaign, and for over five years, we have consistently celebrated successful women across different industries and shared their unique stories with the world.

The Voices campaign launched in 2024  spotlighted women across industries, generations, and social spaces, who have utilize their voice as tools for personal growth, to influence meaningful conversations, and to inspire impactful work.